Memetics is defined as the study of information and culture based on an analogy with Darwinian evolution. an approach to evolutionary models of cultural information transfer.
Think of your favorite meme as an idea transfer that can be transposed on the culture around you.
A meme is an idea, behavior, or style that spreads from person to person within a culture. However with the internet, a meme can be blasted out worldwide and adopted universally with in few hours online. As meme culture becomes more insular within a certain group, A Hivemind collectivist group think emerges. This can be highlighted in the adoption of Memes like Clown world and Honkler, and its fore bearers pepe, by alt right personalities online and in 4chan incubation chambers.
In an attempt to make light of the “not so current” plight, in a really not funny way, the mention of everything being clown world, becomes and a lazy critique of the current situation of geo politics in a adoption of the same lame critique with a meaningless meme. The infiltration of incubation chamber for hive-mind memes such as 4chan by Agency types and think thanks, makes me believe “Free thinkers” can be herded into “infected”groups that share the same ideas and act unison as a weapon to be used for shaping politics for nefarious goals.
As more and more people see themselves as belonging to some sort of group, over there own individuality, You see the raise of a collective groupthink culture in a divisive explosion. The notion of these ideas or memes going viral, infecting the minds of individuals giving them a Monoculture groupthink battling other Monoculture groupthinkers. These Memes are reactionary, culture of censorship, as populism and nationalism are now hosts to be infected with memes that subvert the whole system at once. Injecting and Infecting with an agenda.